Transcript by www.newsy.com BY TRACY PFEIFFER ANCHOR AUSTIN KIM You’re watching multisource business news analysis from Newsy. If you haven’t actually played one of their games — you probably have seen a little brown cow lost on a friend’s Facebook wall. Online gaming company Zynga – responsible for titles like Farmville, Mafia Wars, and Cityville – is going public. Here’s CNBC on the filing. KATE KELLY, CNBC looking at a billion offering at a minimum. That of course can change as they go through the SEC process. …The company has generated positive operating cash flow since 2007. The proceeds, interestingly, could be used for corporate purposes, possibly acquisitions, but also philanthropy. You don’t see that every day.” Zynga’s games – like Cityville, seen here – are free to play — so the company makes money off of advertisements as well as more “dedicated” users – who can opt to purchase special items or upgrades to enhance or speed up game-play. (Zynga/IGN) And just how many users do they have? According to the company’s CEO, besides 148 million unique monthly users in 166 countries… “…our users typically play more than one of our games each month, [and] they account for 232 million monthly active users. Our players create and store more than 38000 virtual items every second and spend 2 billion minutes a day with our service…” (The Economic Times) Zynga is reportedly looking for a valuation of billion. And analysts say — besides their users — their …
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